Accommodation x New Retail: Transforming Travel into an Experience

Taiwan's accommodation market has long relied on domestic tourists, leading to volatile prices and impacting operators' businesses. Rio Oriental's solution is to combine accommodation with new retail, transforming accommodation from a mere space into an experiential venue.

Travelers are no longer simply "staying for a night," but rather enjoying the pleasure of "reflective consumption" through the carefully selected products, services, and culture of the accommodation brands. This not only generates additional revenue for accommodation operators but also allows travelers to create truly unforgettable memories. When they take home a fragrance, tea, or decorative item they fell in love with during their trip, it's not just a product but a continuation of the emotional journey.

In Taiwan, there are not many chain hotel brands, mainly due to the lack of a strong membership loyalty program. Rio Oriental will connect its affiliated accommodations through an innovative membership program, allowing franchisees to share loyal customers and creating a healthier and more sustainable accommodation ecosystem.

Join Rio Orient and change the hospitality industry with us.

For accommodation operators, Rio Orient presents a new opportunity to enhance brand value and create diversified revenue streams.

For travelers, Rio Orient is a travel experience full of stories and emotions.

For investors, Rio Orient is an innovative brand that combines cultural heritage with promising market prospects.

Our dream is to take Taiwan's hospitality industry from this land and go global, so that more people can see the beauty that belongs to us.